Nutritional Concepts, Inc. Logo 

Business stresses role of proper diet

By Kim Mikus
Daily Herald Business Columnist
Posted Friday, December 09, 2005

Bonnie Minsky’s fascination with nutrition developed years ago when her daughter showed signs of attention deficit disorder.

Minsky, a guidance counselor in the schools at the time, changed her daughter’s diet many times over five years in attempts to fix the problem.

The concerned mom discovered the culprit was corn. The young girl had a severe corn digestive intolerance and after eliminating corn, her behavior, health and schoolwork improved.

That’s when Minsky decided to make a career change. She earned a master’s degree in public health nutrition and became a certified nutrition specialist.

She then worked in the schools talking about how food effects the brain and a child’s ability to learn.

She completed therapeutic nutrition training and intensive public health research on the links between diet and behavior in children.

In the mid-1980s, Nutritional Concepts was born and she started consulting clients on a one-on-one basis. “We’ve come a long way in 20 years toward a better understanding of how important diet is in our overall health plan, but we have a long way to go,” she said.

She uses the example of a hostess cupcake that she has had around in a clear box for 21 years because it’s full of trans fats.

She stresses that by eliminating processed, unnatural and manufactured foods from our diets and eating a balanced diet of fruits, vegetables and proteins, we dramatically increase the prospect of living healthier lives.

Minsky has written two books and took her business to the next level.

With the help of her business partner and son, Steve Minsky, they developed general action plans for clients to follow. Clients can purchase the plans, which include menus and recipes, through the business Web site at

The plans address various needs from pain relief to natural fertility. “The New American Breakfast” action plan sells for $6.95 and addresses the most important meal of the day, Minsky said.

Steve started with the business seven years ago. “He’s a computer whiz and does the research,” said the proud mom. He implemented an interactive Web site that also sells dietary supplements.

Nutritional Concepts also started doing corporate consulting with large companies. With the cost of healthy insurance increasing, companies realize they have to keep their people healthy. “It’s a lifestyle change,” Steve said.

Bonnie, who lives in Lake Forest with husband Eugene, continues private counseling and is often booked four to six weeks in advance. She now mainly caters to people with major health issues including food allergies, cancer, diabetes, autistic children.

Steve, who lives in Grayslake with his wife and two children, is responsible for helping the business branch out and grow to help even more people learn the importance of proper nutrition. Daughter, Carolyn, who had the corn allergy, works with her mom part-time doing consulting work.

For more information, call 847-498-3422.

© 2005 Daily Herald, Paddock Publications, Inc.