Happy New Year | Sale Ending

From eNewsletter January 1, 2025

DID YOU KNOW that today signifies Nutritional Concepts 40th anniversary!

It is truly amazing to think that we have been serving generations of families. None of this could have happened without your trust in us. We will do fun things to commemorate this accomplishment throughout the year, so stay tuned.

Since our inception, one thing that has never wavered is our mission to serve your individual wellness needs, using every tool at our disposal. We have no intention of changing our mission and look forward to serving you for another 40 years!

To read the rest of today's issue, please go to this page.

Brain Autoimmunity | Last Sale 2024

From eNewsletter 12/30/2024

DID YOU KNOW that there is a "new" hypothesis about inflammation, according a new study in Frontiers in Immunology?

The new hypothesis is called unalamation, which means the compounds that lead to inflammation in our body are always present in everyday healthy physiology, but they are under the control of anti-inflammatory compounds. For example, when we breathe oxygen, we create free radicals which must be quenched or they create oxidative inflammation. Fruit and vegetables provide anti-inflammatory, free radical quenching compounds, unless you do not consume enough of them.

Acute inflammation results from an increase of the inflammatory compounds at the site of an injury. However, chronic inflammation comes from a decrease of the anti-inflammatory compounds in a normal healthy physiological state. Because the balance of inflammatory and anti-inflammatory compounds helps maintain a normal health state, the authors purport that the goal of treatment for chronic inflammation may not be to decrease inflammatory compounds but to find a way to increase anti-inflammatory compounds.

The goal is surely to increase anti-inflammatory compounds with optimal diet and supplements. This reduces chronic inflammation, which is behind many autoimmune diseases. But you cannot reduce chronic inflammation without limiting the daily inflammatory insults (i.e. gluten, dairy, sugar). It is a delicate balance to bring this into balance.

To read the rest of today's issue, please go to this page.

Nutrients for Osteoporosis Prevention

From eNewsletter 12/23 2024

DID YOU KNOW that there is an alternative to creatine for athletes?

If you've been reading this newsletter long enough, you know we've never endorsed supplemental creatine for athletes. What we do recommend as a wonderful alternative is Urolithin A. New research backs this up.

According to results of a study from the Journal of the International Society of Sports Nutrition, Urolithin A exhibited significant benefits for muscle endurance, muscle strength, inflammatory levels, oxidative stress, and protein metabolism status compared to placebo in resistance-trained male athletes.

To read the rest of today's issue, please go to this page.